How to Set Smart Goals for your Social Media Strategy

SMART goals help improve achievement and success. A SMART goal clarifies what you expected and the measures used to determine if the goal has been reached. 

What is a SMART goal?

Specific: Linked to a job description, departmental goals/mission, and/or overall social media goals and strategic plans.

Measurable: The success toward meeting the goal can be measured in some way.

Attainable: Goals are realistic and can be achieved in a specific amount of time and are reasonable.

Relevant: The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.

Time-Oriented: Goals have a clearly defined time frame including a target or deadline date.


Examples:

Not a SMART goal:

 Keep our department’s website up-to-date.

This goal does not identify a measurement or time frame nor why the improvement is needed or how it will be used.

SMART goal:

On the first Friday of every month, solicit updates and new materials from our

Department managers for the web page; publish this new material to the website by noon on the following Friday. Each time new material is published, review our department’s website for material that is out of date and delete or archive the outdated material.


With SMART goals, you are more likely to know if your strategy is working or not. Think about how you might apply this process to your business or organization. What SMART goals will you be setting?

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