How to Set Smart Goals for your Social Media Strategy

SMART goals help improve achievement and success. A SMART goal clarifies what you expected and the measures used to determine if the goal has been reached.  What is a SMART goal? Specific: Linked to a job description, departmental goals/mission, and/or overall social media goals and strategic plans. Measurable: The success toward meeting the goal can … Continue reading How to Set Smart Goals for your Social Media Strategy

A Brief Introduction to SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats, and it is a method used to evaluate competitive positions and develop strategic planning.  A SWOT analysis is a great way to guide business strategy meetings. It's powerful to have everyone in the room discuss the company's core strengths and weaknesses and then move from there to … Continue reading A Brief Introduction to SWOT Analysis

A 5-Minute Read on Mobile Marketing

The mobile era has arrived, and it finds marketers striving to keep up with consumers’ rapidly changing habits and needs. Mobile has a growing role in shopping activities, so content, location, and the technologies that enable instantaneous communication are critical factors. What Is Mobile Marketing? First, a quick definition: Mobile marketing is the art of … Continue reading A 5-Minute Read on Mobile Marketing