A Brief Introduction to SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats, and it is a method used to evaluate competitive positions and develop strategic planning.  A SWOT analysis is a great way to guide business strategy meetings. It's powerful to have everyone in the room discuss the company's core strengths and weaknesses and then move from there to … Continue reading A Brief Introduction to SWOT Analysis

Using Social Media to Increase Your Museum’s Reach

Long before Google's Arts & Culture App went viral when people realized they could upload their selfies to be matched to historical paintings, the app existed to share great works of art with the masses. Certainly, the sensational nature of the matching feature has increased traffic and usage of the app -- and, that makes … Continue reading Using Social Media to Increase Your Museum’s Reach